OpenSea needed a way to introduce their redesigned platform to the world. We gave them two. As the person who brought the relationship in, I led the strategy, creative direction, and negotiations from pitch to delivery — including sourcing and contracting the motion graphics team. The result was a two-video campaign that lived front and center on OpenSea's homepage and rolled out across their social channels, introducing their newly redesigned collection pages and onboarding experience to the world's largest NFT marketplace.